“There’s no accounting for taste” (English proverb).
When it comes to subjective matters of liking, people have wildly different opinions. Nevertheless there is one aspect, which will immediately become obvious by comparing the start-page of two popular websites:
The obvious difference is simplicity:
Yahoo!’s start-page confronts its visitors with a multitude of information at once – tasking you to find your needle in their haystack of “click-baits”. Such a monstrous start-page also requires more time or a faster internet-connection to load all that data – still too much to fit on any screen in the market!
Google on the other hand, appears to value its visitors’ freedom to know best what they are looking for – and just assists them in finding it.
In 1998 the BBC described Yahoo! as the mostly used “portal” to the “World Wide Web”. In 2008 Google overtook Yahoo!. For 2013 Yahoo! Inc. announced a revenue of 4.68 billion – while Google Inc. made 59.825 billion the same year.
Maybe a simple & straight webdesign is the better approach to win over customers?
Why do museums or art-galleries around the world provide a neutral environment? Because nothing is supposed to distract the visitor’s attention from the exhibited item and diminish its impact on the viewer! The most prestigious corporations have adopted to this style and present mass-products on their website as if they were an unique peace of art – as for example:
(If you want to know, where Apple Inc. was stealing their ideas from 😎 , read more here: The Braun Products That Inspired Apple’s Iconic Designs)
Imagine any Tovuti Rahisi website to be structured and designed in similar fashion – alike experiencing a visit in the world famous Museum Of Modern Art.