To say that the Google corporation dominates the information world is hardly controversial. Therefore website-owners should listen carefully to Google’s warning:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
- If you want to test a few pages, you can use the Mobile-Friendly Test.
In plain English, this means that websites with mobile compatibility and mobile app connectivity will be awarded higher rankings in search results than those sites without. On the other way, if your website is not mobile-friendly, meaning your site is not responsive to different screen sizes, properly configured and able to be viewed on multiple device types, Google is going to penalize you by lowering its search rankings.
Here are 2 examples of how Google’s test works – with different results: